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One of the main advantages of internet is supposed to be its ability to provide you with easy and quick access to loads of useful information on just about anything that you might be interested in. However, as soon as people learned to talk they also learned to lie, and as soon as they came […]
November 4th, 2013
posted by Radomir Basta to content marketing, content strategy, Hummingbird algorithmWith the introduction of Hummingbird Google is making an attempt at enabling its algorithm to better understand language. At the same time, SEOs are trying to understand how to speak more clearly to the new algorithm and help it recognize the wisdom of their recommendations.
Most people won’t make use of services of a particular company or individual without first checking them online, which is why having a negative result on the first page of search results can be terribly detrimental for business.
You’ve probably heard about terms “white hat” and “black hat” in SEO. This article is meant to give you a clearer picture of what they mean and what exactly they can provide you with. Basically, black hat refers to practices which are not acceptable by search engines, and are sometimes unethical, or even illegal, while […]
At a celebration of their 15th birthday, on September 26, Google announced their new algorithm, Hummingbird. Notice how we didn’t say “algorithm update”. This is because this new fowl in the Google’s menagerie isn’t just a more or less substantial change to their existing algorithm, like Panda or Penguin were, but instead a drastic revamping […]
Content strategy is a relatively new term, even though the process, or more accurately, the different, multidisciplinary processes it describes have been around for a while now. Primarily it is about making your content engaging, relevant, easy to find, appropriate both for the demographics you are catering to and for getting your message across, as […]