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With high quality backlinks being the backbone of a well-ranked website, a successful SEO strategy heavily relies on finding great link building opportunities. For SEO agencies and teams that work with numbers of clients, this whole process often translates into spending unnecessarily large amounts of time on Google search. To help you allocate your time […]
The much feared Mobilegeddon proved to be one of the more survivable -geddons out there, but it still brought about a major change in people’s approaches to mobile optimization. Even if you did end up on the wrong side of the update, it just doesn’t seem as appropriate to say you were “hit” by it […]
Cross-channel content optimization guide White Paper by Four Dots December, 2015 Download a full PDF version of this white paper here. Introduction The ability to produce relevant, quality content on a regular basis has always been a foundation of successful SEO and online marketing strategies. The constant flow of posts that deal with specific […]
At a recent SMX Israel, Google’s Webmaster trends analyst, Gary Illyes announced that the next Penguin update will come before the year’s end and that it should enable the already impressively capable algorithm to run continuously and work in real-time. The unrolling date for Penguin 4.2 has since been pushed to an unspecified time next […]
Google have been exploring the field of artificial intelligence for several years now, constantly improving the ways machines work for people. Recently, the company decided to share their intelligent resources with the world and move the boundaries of the research done in the field. Namely, on November 9th, the web magnate decided to open-source their […]
Eager to escape the apparently all too narrow confines of the screens of our smartphones, smartwatches, desktops, laptops and tablets, Google recently started dipping their toes into the waters of digital out-of-home (DOOH) advertising. The goal behind the project is to expand the use of Google’s DoubleClick functionality and enable people to programmatically order billboard […]
