Four Dots
Four Dots Blog

THE
INSIGHT

latest
from the blog

November 6th, 2015

posted by to , ,

CATEGORY

News
digital out-of-home (DOOH)

Eager to escape the apparently all too narrow confines of the screens of our smartphones, smartwatches, desktops, laptops and tablets, Google recently started dipping their toes into the waters of digital out-of-home (DOOH) advertising. The goal behind the project is to expand the use of Google’s DoubleClick functionality and enable people to programmatically order billboard […]

October 28th, 2015

posted by to ,

CATEGORY

News
google rankbrain

Google’s Hummingbird algorithm recently got what seems to be a natural extension to its functionality, almost uncomfortably literally personified in a machine learning system dubbed RankBrain. The system appears to rely on thought vectors and ability to make its own connection between entities based on huge sets of analyzed data. Quite typically for Google, all […]

September 18th, 2015

posted by to ,

CATEGORY

News

A well known phrase in the world of inbound marketing, Content is King, can backfire in the face of SEO agencies worldwide yet again. The current algorithm update, Panda 4.2, is going to put our content and strategies to the test once more. Since Panda is rolling out very slowly and through unpredictable ways – […]

September 12th, 2015

posted by to

CATEGORY

News

As all cool kids on the block, Four Dots is jumping the new technology train too, starting today. Little Bit On This Year’s Trends Earlier this year, we researched around “Mobilegedon” Google update at the time it got announced and in order to set good example to both our clients and rest of the industry we […]

September 8th, 2015

posted by to ,

CATEGORY

News

Recent changes in Google’s branding and corporate structure received mixed feedback, surprisingly never escalating to anything even close to euphoria that often accompanies similar events. However, even those who had nothing else to say about the new corporate identity were inclined to notice that Google might be going Benjamin Button on us and ageing backwards, […]

September 4th, 2015

posted by to ,

CATEGORY

SEO

Creating valuable content and distributing it across targeted channels has long become one of the golden rules of SEO. Unsurprisingly, businesses both large and small have started taking content production more seriously, replacing generic link building practices with clever inbound marketing practices. Looking at the current industry trends, the numbers definitely speak in favor of […]

1 7 8 9 10 11 13