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August 23rd, 2015

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CATEGORY

News

Google is currently developing intelligent algorithms that will be able to encode human thoughts as sequences of numbers and offer more intelligent operating systems. According to Professor Geoff Hinton, who has been working on Google’s intelligent OS for two years, the company will be able to give “common sense” to computers within only a decade. […]

April 14th, 2015

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CATEGORY

SEO

Google’s upcoming mobile-friendly update that will start reshaping mobile search ecosystem as of April 21st has been a hot topic in the SEO circles for several weeks now. Although building a mobile website has been an imperative for webmasters over the last few years, a great number of websites still performs quite poorly on smartphones […]

March 31st, 2015

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CATEGORY

Company News

Last week, three Four Dots team members had an opportunity to participate in a two-day training for Google Fundamentals and Search exams at IT Academy in Belgrade. The training was designed to help search engine marketers learn more about online advertising best practices and prepare for Google certification exams.

January 19th, 2015

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CATEGORY

SEO

“SEO is a field that changes over time, and the most successful SEOs embrace change and turn it into an opportunity.” The 2010 quote by Matt Cutts was an early implication of the extent to which the search ecosystem was bound to change over the next few years.

January 12th, 2015

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CATEGORY

SEO

Much like most other website marketing strategies, SEO is a process rather than a set of rules. This is especially true in recent years when most marketers have started focusing on content value rather than the number of backlinks. With SEO past its infancy phase, creativity and research are the main determinants of successful online […]