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Today, content strategy is one of the crucial aspects of every successful site or digital marketing business. Without it, creating engaging, relevant, and easy to find content that is appropriate both for the demographics you are catering to and for search engines, would be complicated and almost impossible. The duties of a content strategist are […]

Ever since the very first website saw the light of day back in 1991… Ok, just kidding, we’re not doing that. We won’t be providing you with an unnecessary SEO history lesson.  Instead, we’re going to cut right to the chase.  We have some great news for all you fellow SEO and PPC warriors out […]

The realm of digital marketing and e-commerce is an ever-changing world in which the art of adapting is crucial for success. The new and advanced technologies, business models, services, and strategies are setting new standards rather often and if you want to keep up with your competitors and thrive in this market, you must always […]

If you ever did or read something remotely related to search engine optimization or digital marketing, you definitely came across the famous phrase – content is king. This is now considered to be a rather old saying, but if you are a beginner, you should know that content still rules the SEO kingdom. In other […]

One of the reasons that SEO is getting a bad reputation in some circles is that the terminology so casually used by providers of search engine optimization services is sometimes so obtuse and inscrutable that it might seem as an attempt to throw dust in the client’s eyes. On the other hand, no one can […]

Recently, the number of Four Dots website visitors reached 100k on the dot (or four), which made us revisit some of our main digital marketing tactics, take a closer look at some of our previous moves, and delve a bit deeper into what exactly helped us reach the 100k visitors mark. Digital marketing has always […]