How we stabilized 20,000 monthly clicks and 5.4% CTR in the tactical knife industry
| Client: | Tekto Knives | Industry: | E-commerce, Tactical/EDC, Regulated |
| Services: | Technical Audit, Keyword Research, Link Building, Content Creation | ||
The Challenge
Tekto Knives operates in one of the most challenging e-commerce verticals: tactical and EDC knives. The guns and knives industry faces stringent advertising restrictions on Google, Facebook, and most paid channels – making organic search their primary growth lever.
Adding complexity: they needed to migrate from an old domain to a completely new one without losing years of accumulated SEO equity. One wrong move and their traffic would vanish.
Stable Monthly Performance
Consistent 20,000 organic clicks with 5.4% CTR
Regulated industry where paid advertising is severely restricted
Our Approach
We executed a careful, methodical strategy focused on preserving equity while driving new growth:
- Executed flawless manual redirections from old domain to new, preserving all traffic and search equity
- Developed comprehensive editorial calendar focused on high buying-intent content
- Implemented Conversion Rate Optimization for faster, more user-friendly purchasing
- Applied advanced on-page optimization across all key product and category pages
- Targeted link building focused on EDC, tactical, and outdoor publications
Keyword Rankings Distribution
382 keywords in top 3 positions driving consistent revenue
Brand vs Non-Brand Traffic
Strong brand presence with 3,500+ monthly brand searches
Campaign Results
Engagement Metrics
114,922 engaged sessions indicating strong user connection
Operating in a Regulated Industry?
Let’s discuss how organic search can become your primary growth channel.