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February 3rd, 2020
posted by Radomir Basta to Analytics, data analysis, Metrics Tracking, reporting tool, SaaS
Creating, developing and launching a SaaS product is a fun and edifying journey. It teaches team members how to work together towards a mutual goal and typically involves both positive and negative experiences. However, the journey doesn’t stop once the product has been successfully rolled out. In order to make sure your SaaS gains traction […]
September 27th, 2019
posted by Radomir Basta to Ecommerce, eCommerce SEO, Google Analytics, Metrics Tracking
The realm of digital marketing and e-commerce is an ever-changing world in which the art of adapting is crucial for success. The new and advanced technologies, business models, services, and strategies are setting new standards rather often and if you want to keep up with your competitors and thrive in this market, you must always […]
August 1st, 2018
posted by Radomir Basta to content marketing, content strategy, infographic, site visitors, website growth
Recently, the number of Four Dots website visitors reached 100k on the dot (or four), which made us revisit some of our main digital marketing tactics, take a closer look at some of our previous moves, and delve a bit deeper into what exactly helped us reach the 100k visitors mark. Digital marketing has always […]
It is not surprising that the recent boom in cryptocurrencies brought about a host of those wanting to exploit the confusion and unrealistic optimism surrounding this growing market. For a system that, at its very core (i.e. blockchain), relies on complete and absolute transparency, the crypto market is not always that transparent itself. Even those […]
Achieving a digital transformation is imperative for most businesses. Especially for those which make their bread and butter online. There’s always a need for experimenting, optimizing processes and trying out new things. But unfortunately, most people still don’t really understand this. Not long ago, the MIT Sloan Management Review and Capgemini Consulting conducted a solid […]
“The end goal of every growth hacker is to build a self-perpetuating marketing machine that reaches millions by itself.” ~ Aaron Ginn Back in 2012, Bill Lee wrote a cheeky piece for Harvard Business Review declaring marketing a dead paradigm. His observation was right on the spot: whether marketers like it or not, traditional advertising approaches […]
