How we preserved rankings during a major redesign and grew traffic in a niche B2B market
| Client: | How to Rhino | Industry: | Education, Technology, Professional Services |
| Services: | Keyword Research, Link Building, SEO Consulting | ||
The Challenge
How to Rhino is a premier online platform offering comprehensive Rhino software courses for architects. They serve a highly specific niche: professionals and students bridging architectural creativity with technical 3D modeling proficiency.
The challenge? They underwent a comprehensive website redesign that altered their entire topical cluster structure. Several pages had URL changes risking loss of existing rankings. Worse, key pages contained only video content without text – invisible to search engines.
Organic Traffic Growth
28% increase despite major site restructuring
Niche B2B market with precise keyword targeting requirements
Our Approach
We focused on protecting existing equity while building new authority:
- Collaborated on redesigning coherent topical structure for enhanced crawling and navigation
- Executed consistent monthly link-building activities to bolster domain authority
- Established robust internal linking strategy for current and future content
- Conducted comprehensive keyword research with targeted, realistic expectations
- Addressed video-only pages with supporting text content for indexability
Keyword Rankings Progress
33 top-3 rankings, mostly transactional and course-related
Backlink Growth
25% increase through strategic outreach
Campaign Results
Growth Timeline
Steady progress through redesign and beyond
Planning a Site Redesign?
Let’s make sure you don’t lose your hard-earned rankings.