How Serbia’s largest classifieds platform dominated paid search efficiency
| Client: | Halo Oglasi | Industry: | Classifieds, Marketplace, E-commerce |
| Services: | PPC Management, Keyword Research, GA4 Setup | ||
The Challenge
Halo Oglasi has been Serbia’s leading classified platform for 25 years, serving over 2.5 million unique visitors monthly. But increasing competition from new online platforms threatened their market position, and they needed to secure leadership across all classified verticals.
The complex website structure with numerous categories and subcategories required category-specific strategies while optimizing acquisition costs across the board.
PPC Performance Improvements
Percentage changes across all key metrics
Green bars = costs we reduced (good!), Orange bars = metrics we increased
Our Approach
We implemented a data-driven PPC optimization strategy:
- Performed comprehensive analysis of website structure and classified categories
- Conducted in-depth keyword analysis providing new advertising strategy
- Set up and optimized dynamic data feeds for automated ad creation
- Implemented advanced data-tracking for performance evaluation
- Created category-specific campaigns for different classified verticals
Conversions vs Cost per Conversion
More conversions at lower cost – the holy grail of PPC
Impressions & Clicks Growth
Expanding reach while maintaining quality
Campaign Results
Efficiency Over Time
Conversions up, costs down – sustained improvement
Want Better PPC Results?
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