Start your journey to practical knowledge of SEO & Link Building by applying to our course

An Introduction to SEO & Practical Link Building

Start date
01.02.2020.

Svetozara Miletića 28, Novi Sad
or online (live stream)

6 Modules. Every Saturday
from 10 AM to 2 PM

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About the
Course

The focus of this course is to provide you with valuable theoretical and practical SEO knowledge that you will be able to use as a foundation upon which you can build additional digital marketing skills. You can attend this course in our office in Novi Sad or via live stream video so that candidates who are not able to arrive in-person can actively participate in the lecture. We want all of our students to benefit from our interactive program, regardless of their location.

  • Understand search engine guidelines
  • Recognize and build quality links
  • Discover good link opportunities
  • Set up Google Analytics
  • Use Google Search Console
  • Use Google Operators for advanced search
  • Write an outreach email
  • Build relationships with bloggers
  • Define and follow the KPIs you set
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At the end of the course, the students will take the final test which will assess the knowledge they acquired through the course. Course attendees who successfully complete the test will receive a certificate of completion. What is more, candidates who pass the course with distinction and express interest in further collaboration might become a part of the Four Dots team.

Important note: All course and study materials are in English, which is why candidates must possess basic knowledge of the language.

Four Dots crew

Why four dots academy?

For years, we have been on the pulse of digital marketing, making note of every change and helping our clients adapt to constant updates. And our efforts were fruitful. For each campaign, we employed our theoretical knowledge, practical work, and conclusions we drew from experience.

That is precisely what sets Four Dots apart - the fact that we are in this business right now, dealing with its daily changes and challenges it sets upon us. With us, you get proven tactics and advice we learned from experience.

Our course offers:

  • A chance to learn SEO and link building hands-on, not just to study theory by heart
  • Practical knowledge on a specific SEO subject
  • A certificate provided by a reputable industry expert
  • High return on investment for a fair price
  • Private Facebook group membership to join discussions and share your opinion with other Four Dots Academy students

Our lecturers:

  • Possess real-world knowledge
  • Use their skills and expertise on a day-to-day basis
  • Have years of experience in their respective fields of SEO
  • Provide the much needed support and answers to all of your questions.
Academy
Academy

Who is this course for

An Introduction to SEO & Practical Link Building is for individuals who have already had the chance to familiarize themselves with the basics of SEO and link building. It is beneficial for:

Companies and agencies who want to invest in their marketing team's further education and skill development.

  • New, cost-effective marketing opportunities
  • Improve business reputation
  • Grow customer/client base
  • Boost revenue

Freelance marketers who possess knowledge of digital marketing but want to strengthen their link building skills.

  • Develop monetizable skills
  • Grow practical skills
  • Increase the chances of employment
  • Upgrade existing knowledge of the industry

Entrepreneurs, SMB owners, bloggers and individuals who want to manage their website on their own.

  • Broaden existing knowledge
  • Benefit current marketing efforts
  • Build and expand your online presence
  • Greater reputation and wider reach

Application process
& course price

If you apply before 1.12.2019. you qualify for an early bird price of 40,000 RSD (340€)

To apply for this course, it is necessary to pay the course fee by filling out the payment slip as shown below:

Course price: 49,000 din (415€)

Students' Impressions

Take a minute of your time to see what our students have to say about the course and hear first-hand how much practical knowledge you can gain.

This course is an investment in:

  • Valuable practical knowledge of the basics of SEO
  • Monetizable link building skills
  • A chance to learn from experienced SEO experts
  • An opportunity to network and meet like-minded people
  • A certificate for successful completion of the course
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Academy

Lessons &
lecturers

The course will be taught by experienced lecturers who have years of experience working in the industry and their respective fields.

Radomir Basta

CEO of Four Dots

Tamara Badža

Head of Link Building Department at Four Dots

Marina Ćurčić

Senior Link Builder at Four Dots

Miloš Kostadinović

Technical SEO Specialist at Four Dots

Jasna Stanić

Senior Link Builder at Four Dots

Agenda

After each module, candidates get weekly assignments to practice what they learned during the lesson and receive constructive feedback on their work.

I Module :: Saturday 01.02.2020

Introduction to SEO
Lecturer: Radomir Basta
CEO of Four Dots

10:00 - 12:00 Lecture
12:00 - 12:30 Coffee break
12:30 - 14:00 Lecture

Takeaways

  • Differentiate between paid & organic search
  • Find out how search engines work
  • Familiarize with the SEO industry
  • Cover the basics of technical SEO

II Module :: Saturday 08.02.2020

Google Quality Guidelines & SEO Tools
Lecturer: Miloš Kostadinović
SEO specialist at Four Dots

10:00 - 12:00 Lecture
12:00 - 12:30 Coffee break
12:30 - 14:00 Lecture

Takeaways

  • Understand Google Quality Guidelines
  • Learn how to set up Google Analytics
  • Familiarize with Google Search Console
  • Explore SEO Tools

III Module :: Saturday 15.02.2020

Introduction to Link Building
Lecturer: Tamara Badža
Head of Link Building Department at Four Dots

10:00 - 12:00 Lecture
12:00 - 12:30 Coffee break
12:30 - 14:00 Lecture

Takeaways

  • Why links are important to search engines
  • Learn what makes a quality link
  • Pick up easy link opportunities
  • Master advanced link building strategies

IV Module :: Saturday 22.02.2020

Link Building Prospecting
Lecturer: Jasna Stanić
Senior Link Builder at Four Dots

10:00 - 12:00 Lecture
12:00 - 12:30 Coffee break
12:30 - 14:00 Lecture

Takeaways

  • Learn how to do effective research
  • Learn how to use Google operators
  • Explore advanced link prospecting tools
  • Learn to evaluate any website quickly

V Module :: Saturday 29.02.2020

Link Building Outreach
Lecturer: Marina Ćurčić
Senior Link Builder at Four Dots

10:00 - 12:00 Lecture
12:00 - 12:30 Coffee break
12:30 - 14:00 Lecture

Takeaways

  • Learn how to write a good outreach email
  • Explore Gmail add-ons and how to save time
  • Prepare and optimize content for publishing
  • Build and grow relationships with bloggers

VI Module :: Saturday 07.03.2020

KPI Setting, Monitoring & Reporting
Lecturer: Tamara Badža
Head of Link Building Department in Four Dots

10:00 - 12:00 Lecture
12:00 - 12:30 Coffee break
12:30 - 14:00 Lecture

Takeaways

  • Understand the KPIs of each SEO campaign
  • Stay on the right track with KPIs
  • Act on underperforming campaigns
  • Create transparent reports

Start date
01.02.2020.

Svetozara Miletića 28, Novi Sad
or livestreaming

6 Modules. Every Saturday
from 10 AM to 2 PM

APPLY NOW