How we differentiated a tour operator from its parent company and captured local search traffic
| Client: | Gray Line Miami | Industry: | Travel/Hospitality, Tourism, Local Services |
| Services: | Keyword Research, Content Creation, Link Building | ||
The Challenge
Gray Line Miami operates in one of the most competitive tourism markets in the United States. Every major tour operator, OTA, and travel aggregator fights for the same “Miami tours” keywords – and most have budgets 10x larger.
Adding complexity: duplicate content risks with their parent company’s pages were affecting search rankings. They needed to establish a unique brand positioning and content identity while navigating seasonal search behavior fluctuations.
Monthly Clicks Growth
286% improvement to 7,059 monthly clicks
Highly competitive Miami tourism market with seasonal fluctuations
Our Approach
We executed a long-term content differentiation and authority building strategy:
- Performed on-page optimization of existing pages with unique messaging
- Created topical cluster pages for tours and attractions building topical authority
- Rewrote content to be unique and specific to the Gray Line Miami brand
- Executed targeted link building campaign focused on travel and tourism publications
- Addressed duplicate content issues with parent company through proper canonicalization
Top 3 Keyword Rankings
186% improvement in high-value positions
Traffic Value Growth
265% increase to $6,635/month equivalent
Campaign Results
24-Month Growth Timeline
Steady progress through seasonal fluctuations
Tourism or Local Services Business?
Let’s discuss how to capture high-intent local search traffic.