Digital Marketing Week in Review by Four Dots: September 2020, Week 2
Hello and welcome to another edition of Digital Marketing Week in Review by Four Dots – our weekly column where we comb through some of the most relevant news and events that took place within the digital marketing landscape over the last week or so.
Let’s see what “September 2020: Week 2” edition brings us:
- Microsoft Unrolls Dynamic Remarketing, LinkedIn Profile Targeting & In-market
- Three New Features for Company Pages at LinkedIn
- Google Ads to Start Hiding Some Search Query Data
- TikTok Has a New Marketing Partner Program for Advertisers
- Twitch Watch Parties Available to Creators Around the World
Let’s dive right in!
Microsoft Unrolls Dynamic Remarketing, LinkedIn Profile Targeting & In-market
Microsoft is actively chasing that piece of the global marketing cake and with the new batch of handy features, they are in for a hefty dessert.
Dynamic remarketing is basically what Facebook, Instagram and the rest of the gang are already doing, but this time the power is in your hands. You can target buyers based on products they’ve browsed, considered, or already purchased.
LinkedIn Profile targeting will enable you to pinpoint just the right audience for your business or product.
In addition to English, now you can use In-market Audiences for French and German markets. This release includes 100+ French and 200+ German audiences designed to maximize conversions across verticals such as Apparel, Auto, Financial Services, Home & Garden, Travel and many more.
Read Microsoft’s official post here.
Three New Features for Company Pages at LinkedIn
The current pandemic has created quite a ruckus, causing companies high and low to adjust to the new, mostly remote mode of work. LinkedIn is no exception.
A recent survey done by Glint shows the following:
- 31% of employees feel less connected to leaders.
- 37% of employees feel less connected to teammates.
- 40% of employees feel less connected to their own friends.
“With a growing number of organizations announcing that their employees are required to work remotely until 2021, it’s more important than ever for organizations to take action and ensure their teams will thrive in a virtual work environment.”
These new LinkedIn features have been created with an idea to further connect businesses and their communities.
View page followers feature allows companies to see individuals following their page.
My company tab makes you feel more at the office from your home – you can celebrate a colleague’s birthdays, congratulate them on their achievements etc.
New features include:
- Highlighting employee milestones (promotions, anniversaries, new hires, etc.)
- Trending content from coworkers.
- Recommendations to connect with people you may know at your company.
Virtual Events option is another way for your employees to come together at least online.
For more information on the subject, read LinkedIn’s official announcement.
Google Ads to Start Hiding Some Search Query Data
It’s official – queries without a significant amount of data will be shown in query reports no more.
Once again, Google has underhanded us a Search Term update.
Even if you click on “Learn More”, you will have a hard time finding the update – it’s at the bottom of the article of the existing Google support piece about Search Terms.
The announcement offers no further explanation about what will be considered “significant.”
Read more in this SEJ article.
TikTok Has a New Marketing Partner Program for Advertisers
TikTok is working on maximizing its marketing potential by introducing Marketing Partner Program.
As the guys behind TikTok claim:
“We’re building new opportunities for marketers to be creative storytellers and meaningfully engage with the TikTok community [and] we’re thrilled to collaborate with some of the most strategic and trusted leaders in the advertising industry and continue giving marketers access to more tools to successfully create, measure and optimize ad campaigns on TikTok.”
This new program strives to maximize the brand’s goal achievement on the platform and, as they announced, they already have 20 certified partners ranging in social media marketing expertise.
TikTok’s official announcement is available here.
Twitch Watch Parties Available to Creators Around the World
Last fall, the Amazon-owned company started testing a new feature called “Watch Parties,” which allows creators to stream Amazon Prime Video content to Amazon Prime viewers.
Basically, you can now watch what you love, share your screen, invite people to join your watch party and get some love and support from the online community.
(Image Source: TechCrunch)
Here’s the instruction from the good people from Twitch on how you can get started with your own Watch Parties today:
1: Add the Watch Party Quick Action to your Stream Manager
2: Connect Watch Parties to your Prime or Prime Video account
3: Choose the Prime Video movie or TV show you want to watch with your community
4: Go live with your webcam and mic
5: Start your Watch Party and have some quality time with your community. Snacks: highly encouraged.
That would be all for this installment of Digital Marketing Week in Review by Four Dots. See you next week, until then – feel free to check out our previous edition!