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Hello and welcome to another edition of Digital Marketing Week in Review by Four Dots – our weekly column where we comb through some of the most relevant news and events that took place within the digital marketing landscape over the last week or so.

Let’s see what “October 2020: Week 2” edition brings us: 

  • Happy Birthday to Instagram!
  • Facebook “Season of Support” to help Small Businesses
  • Wanna be a Facebook Certified Community Manager?
  • Digital Marketer Becomes Top-Demand Job on LinkedIn List
  • Google My Business to Start Logging Recent Customer Calls

Alrighty then, let’s dive right in!


Happy Birthday to Instagram!

Instagram is celebrating its tenth birthday! A lot can happen in a decade and for these guys – it sure did. 

Here’s what the IG team wrote in their official post regarding this jubilee:

“From fashion, to food, to entertainment, to travel, to the emergence of #weeklyfluff, people on Instagram have shaped the world around them. Who could have predicted that in 2014, astronaut Steven R. Swanson would share the first selfie uploaded to Instagram from space, or that in 2019 a humble little egg would break a world record.” 

“Beyoncé shocked us all with a pregnancy-reveal photo that became a truly iconic moment; Australia Football League’s player Tayla Harris’ kick photo started a national conversation about sexism in sports; and even the Pope came onboard. Through it all, meme accounts have kept us entertained, and countless people have turned their passions into a living on Instagram.”

(Image source: Social Media Today)

As a birthday present for their users, the Instagram team will be rolling out some new features, from visual additions to the expansion of its eCommerce tools, but the greatest gift Instagram has given us is – change

In a decade of its existence, the social media giant has shown that people can rally around a certain cause without any interference from official channels and mainstream media thus making a change no one has expected. 

Thank you, Instagram.


Facebook “Season of Support” to Help Small Businesses

Facebook is doing its best to help SMBs in their time of need, especially now around holidays when the greatest cash flow of the year is expected. With a recent #BuyBlackFriday campaign in the US focused on supporting black-owned brands during the traditional Black Friday retail event, the new project would also have a strong emphasis on black-owned companies.

“Black-owned businesses have been hit especially hard by the pandemic, closing at twice the rate of other small businesses. But we know that millions of people want to help. More than 3.5 million people on Facebook in the US have joined new groups created to support Black-owned businesses since March.”

A new gift guide that will display items from US Black-owned companies across different categories will also be released by Facebook. 

Facebook “Season of Support” to Help Small Businesses

(Image Source: Social Media Today )

The social media giant is also rolling out a new gift guide showcasing products from US Black-owned businesses across various categories, along with dedicated events and assistance offerings on their ‘Lift Black Voices Hub’ page, as well as on the ‘Facebook App’ Page.

You can read more about the #BuyBlackFriday initiative in Facebook’s official post here.


Wanna be a Facebook Certified Community Manager?

Facebook has established an official online program through which social media managers can now become Facebook certified and add another stripe to their portfolio. 

(Image Source: Search Engine Land)

Credentials obtained from this unique system can assist community managers in a highly competitive sector to stand out as recognized experts.

As people from Facebook say, some of the certification topic areas include:

  • Defining and establishing a community
  • Developing community strategies and processes
  • Making strategic content decisions for a community
  • Engaging and moderating a community
  • Measuring and analyzing community success

On Facebook Blueprint, the credential is now available in English, with additional languages coming soon.

You can access the exam through this link, and here’s info on how to get Facebook Blueprint certified. 


Digital Marketer Becomes a Top-Demand Job on LinkedIn List

The current global pandemic has managed to, in a short span of time, affect the lives and careers of millions around the world. However, certain niches haven’t been as affected as others, with some jobs even being more in demand than before this virus-induced global event. 

This is especially true for the digital marketing industry as, according to LinkedIn, among the top 10 currently in-demand jobs is Digital Marketing Specialist with SEO, social media, and content marketing skills.

The LinkedIn list of 10 most in-demand jobs is based on the information coming from the network’s Economic Graph mapping more than 706 million professionals, 55 million companies, 11 million job listings, 36 thousand skills, and 90 thousand schools.

LinkedIn then looked at the positions that have the highest number of available job openings. Other aspects that factored into the making of this list include:

  • Job growth over the past 4 years
  • Whether the jobs pay a livable
  • Whether the required skills can be learned online

The top 3 jobs on this list, somewhat unexpectedly, are Software Developer (with 15 million job openings), Sales Representative (with 8.5 million job openings), and Project Manager (with 2.7 million job openings).

Read more about LinkedIn’s top 10 most in-demand jobs in this informative SEJ article


Google My Business to Start Logging Recent Customer Calls

Google My Business is working on a new feature that will allow businesses to see recent customer calls triggered by search results.

Google is notifying business owners about this upcoming feature via the GMB. The notification can be seen below:

(Image Source: SEJ)

“These calls may make it easier for you to find and do business with customers who found your business through Google,” say over at Google. “Any calls you get from your Business Profile will start with a short message that lets you know it’s from Google.”

Though this call history option in Google My Business is still in the early development stages, Google has already published a help page for this upcoming feature through which GMB users can learn how this feature works. 

To find out more about Google My Business’ Call History feature, visit this SEJ article


Wrapping Up

That would be all for this installment of Digital Marketing Week in Review by Four Dots. See you next week, until then – feel free to check out our previous edition!

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