Before we proceed to formulating a comprehensive strategy for your campaign, we try to gather as much info on your business and industry as possible. The first part of the process involves identifying keywords you should try and focus on, and finding the ones with the best ROI.
Aside from getting to know our client and analyze various aspects of their website, we also take a good, hard look at their competition. This gives us a broad overview of the common practices in the specific niche, and helps us in coming up with a diverse set of approaches to increasing your online exposure. Beside that we’re also using our own in-house link prospecting tool called Dibz to filter and analyse the best link opportunities that can help us increase your domain authority in the most natural manner possible.
Along with the research phase, our New York SEO firm devotes resources to optimization of the client’s website. This ranges from improving your page loading times, internal linking structure and crawl optimization to ensuring that canonicalization and meta elements are in order.
While most SEO consultants will stop there when optimizing the client’s website, we take it one step further. Namely, we don’t only try to satisfy the crawlers that search engines are sending, but also do our best to optimize your site for visitors. Apart from making sure that they have a pleasant user experience, we also employ our collective knowledge and resources in ensuring maximum conversions. Among other things this includes modifying landing pages, suggesting where to implement call to action, and generally, trying to turn visitors into customers.
Some SEO companies treat link acquisition oriented outreach as something entirely separate from branding and PR, but this is not how we do things. We are fully aware of the fact that everything that we put out there in your name builds the public’s perception of you as a company, and we take that kind of responsibility with caution and attention that it deserves.
When increasing your exposure, we never focus on just one approach, but instead try to explore all the available methods. This results in a natural, diverse link portfolio, which leads to better rankings and increased niche authority.
The content that you place on your website or syndicate to others determines how you’ll be perceived, which is why we spare no effort when formulating a content strategy. We never treat content as a simple carrier for keywords, but instead strive to offer something that your audience can benefit from and enjoy.
Having high standards in this regard means that everything you put out there contributes to establishing you as an authoritative source of information, significantly expanding the list of people willing to work with you and promote your content.