Montessori Generation: From Startup to #1 Global Ranking
How a new e-commerce store outranked Amazon and 10-year competitors in 18 months
| Client: | Montessori Generation | Industry: | E-commerce, Retail, Education |
| Services: | Technical Audit, Keyword Research, Link Building, Content | ||
The Challenge
Starting in 2021, Montessori Generation entered one of the most competitive e-commerce markets imaginable: children’s educational toys in the USA. They faced Amazon, Etsy, and specialty retailers with over a decade of SEO equity and established customer bases.
The odds were stacked against them: low visibility on strategic keywords, disappointing organic search performance, and inadequate website traffic to sustain growth.
Organic Traffic Growth
Monthly visits increased from 1,100 to 23,000 over 18 months
New e-commerce competing against Amazon, Etsy, and 10+ year established players
Our Approach
We executed a comprehensive strategy targeting both technical foundation and authority building:
- Conducted thorough technical SEO audit to identify and fix site deficiencies
- Developed editorial content plan with topical clusters to improve internal linking
- Implemented technical optimizations to enhance site performance and UX
- Pursued targeted backlink acquisition to build domain authority
- Created high-intent content targeting commercial keywords with conversion potential
Before vs After Campaign
Key metrics transformation over the campaign period
Keyword Rankings Achieved
Distribution of ranking positions across target keywords
Campaign Results
Growth Timeline
Key metrics progression throughout the campaign
Ready for Similar Results?
Let’s discuss how we can transform your organic presence.