- Client: Crucial Hosting
- URL: crucial.com.au
- Industries: Web Hosting, Web Services, Managed Services
- Period: 24 months
Objectives
Crucial Australia sought the expertise of Four Dots to strengthen their content marketing strategy, enhance their backlink profile, and increase its industry authority. Already established as a reputable web hosting service provider in Australia, Crucial Hosting aimed to solidify its position as a trusted Australian service provider actively engaged in the community.
The goal was to create a content strategy that would reinforce Crucial’s credibility and resonate with its target audience. Significant progress was achieved in the first quarter of implementation, leading to a continued partnership between Four Dots and Crucial.
Results
The collaboration between Four Dots and Crucial Hosting delivered the following results:
- Crucial Hosting achieved first-page rankings on Google search results for their chosen target keywords within a few months.
- The number of inbound links doubled in the first quarter, enhancing the website’s authority.
- Social media engagements increased by up to 100% for targeted posts.
- Diversification of the backlink portfolio improved domain authority by 20.
- An increase in organic impression share was observed.
- A Google Manual penalty was successfully revoked.
Applied SEO Methodology
Four Dots approached the Crucial Hosting case with meticulous attention to detail, following these steps:
- Industry Research and Competitor Analysis: In-depth research and analysis of the web hosting industry and competitors provided valuable insights.
- Content Strategy Development: Four Dots identified the types of online content and resources that Crucial’s target audience regularly engages with, ensuring a more focused and effective content strategy.
- Diversification of Content: The primary aim was to diversify content offerings and create content in various forms, leading to the generation of natural and authoritative inbound links.
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