Content Marketing and SEO:

The Timeline of Key Events

The Birth of Content Marketing

John Deere

John Deere

Launches the first customer magazine The Furrow in 1895. Today circulates in 1.5 million copies globally.

Dr. Oetker

Dr. Oetker

Starts publishing short recipes on the back of baking soda powder. 20 years afterwards, Dr. Oetker publishes a cookbook sold in 19 million copies by 2011.

Jell-O

Jell-O

Starts distributing free copies of recipe books that contribute to sales of over $1 million by 1906.

Google Panda.

Google introduces Panda to stop sites with poor quality content from getting to Google's top search results.

CMI

CMI

Launches Chief Content Officer Magazine

Coca Cola

Coca Cola

Releases Content 2020 marketing plan

9 out of 10

9 out of 10

companies start using content marketing

Google Knowledge Graph.

Google introduces Knowledge Graph with an aim of providing additional information for searchers on key notions.

90%

of organizations reportedly use social content

75%

of organizations use blogging

In-Depth Articles in Google Search.

On August 6th, 2013, Google rolled out the new feature that shows in-depth content from reliable sources higher in search.

More B2B Marketers Start Producing White Papers.

Studies suggest that white papers are seen as the content form that brings best ROI by 45.6% organizations.

Pigeon Shakes the SEO Word.

Google release a new ranking algorithm to offer more relevant local search results.

97% of Americans search for local businesses online

63% of marketers start spending more on local content marketing

Localized content generates more engagements

Mobilegeddon

Google updates the search algorithm to increase visibility of mobile-friendly sites.

The Great Content Shift.

Experts predict there will be a "marked shift of content targeting mobile users," and a shift "from longer, consumable content like YouTube videos to shorter, snackable content like Instagram 15-second videos and Vine 6-second videos."

Top content marketers of 2015

Linkedin HubSpot Contently skyword

Content Becomes a More Important SEO Tactic.

According to June 2015 report by Ascend2:

For 72% of marketers worldwide, relevant content creation is the most effective SEO tactic (up from 57% in 2014)

33% of respondents say that the lack of quality content is a major challenge to SEO success

SEO Ranking Seen as One of the Key Goals of Content Marketing.

B2B Content Marketing 2016 report by CMI reveals:

67% of marketers identified SEO ranking as one of the most important content marketing metrics

Content Marketing and SEO

A good SEO strategy is not about content. The great one definitely is. As Rand Fishkin of Moz pointed out elsewhere:

"You can't do SEO without content - it's never been possible and still isn't today. Thus, I'd say content marketing is absolutely essential to SEO, but that's nothing new."

Although content and SEO have always been associated with one another, their relationship has become stronger over the last several years. Of course, SEO still involves getting the technical properties right, improving overall user experience and tweaking the website for maximum performance. However, it's the full content marketing strategy that actually helps you keep improve your rankings and build online authority you deserve.

Together, content marketing and SEO represent a perfect combination for boosting an online presence of a person or organization, mainly because they are a combination of traditional marketing approach and digital innovation.

If you look at the first slide of the infographic above, you'll notice that content marketing is a century-old strategy, while SEO is a youngster compared to it. However, the development of the digital landscape brought these two together for the best online business outcomes.

With Google's infamous algorithms constantly setting higher and higher standards for content quality, the notion such as digital content marketing emerged only as a natural progression of SEO. Namely, the regular production and promotion of relevant content brings various benefits in terms of SEO, thus enabling a business to cement its positions online.

Our infographic illustrates the parallel development of the two strategies through key events the experienced marketers still remember. This is particularly important for those who tend to get confused by constant misinterpretations of how Google's algorithms work and often choose a wrong focus for their digital strategies. After all, this is the only thing Google and SEO experts have always been transparent about - create great quality content to deserve your search ranking positions and achieve success online.