Content Marketing and SEO
A good SEO strategy is not about content. The great one definitely is. As Rand Fishkin of Moz pointed out elsewhere:
"You can't do SEO without content - it's never been possible and still isn't today. Thus, I'd say content marketing is absolutely essential to SEO, but that's nothing new."
Although content and SEO have always been associated with one another, their relationship has become stronger over the last several years. Of course, SEO still involves getting the technical properties right, improving overall user experience and tweaking the website for maximum performance. However, it's the full content marketing strategy that actually helps you keep improve your rankings and build online authority you deserve.
Together, content marketing and SEO represent a perfect combination for boosting an online presence of a person or organization, mainly because they are a combination of traditional marketing approach and digital innovation.
If you look at the first slide of the infographic above, you'll notice that content marketing is a century-old strategy, while SEO is a youngster compared to it. However, the development of the digital landscape brought these two together for the best online business outcomes.
With Google's infamous algorithms constantly setting higher and higher standards for content quality, the notion such as digital content marketing emerged only as a natural progression of SEO. Namely, the regular production and promotion of relevant content brings various benefits in terms of SEO, thus enabling a business to cement its positions online.
Our infographic illustrates the parallel development of the two strategies through key events the experienced marketers still remember. This is particularly important for those who tend to get confused by constant misinterpretations of how Google's algorithms work and often choose a wrong focus for their digital strategies. After all, this is the only thing Google and SEO experts have always been transparent about - create great quality content to deserve your search ranking positions and achieve success online.