Four Dots

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Boston
SEO
Services

Our Boston SEO office works closely with other branches of our company in striving to provide our clients with a comprehensive inbound marketing service.
It emulates the standards and principles that we as a company always try to promote and nurture.
This includes focusing on white hat SEO techniques, which not only provide long term results but are also safe from incurring the wrath of Google and its unforgiving menagerie.

White hat is, as far as we are concerned, more a matter of attitude and ambition than just the techniques you are using. If you are trying to improve your client’s website, instead of only polishing it up for crawlers; if you are working with search engines and taking notice of their suggestions and changes instead of trying to manipulate them; if you measure success with more than just ranking changes; if you think of content as something more than just a background for keywords and want to contribute to the web in general by making your client’s site more informative, interesting and user friendly, you can wear your white hat with pride and credibility.

Workflow

Our Boston SEO services include extensive research of a number of aspects of each new project. This includes detailed keyword research, where we try to not only find the most suitable keywords for your business, but also the ones with the lowest amount of competition and the best return.
We analyze the client’s website looking for oversights that we can polish up as well as peculiarities and strengths that we can leverage to your advantage. This is when strategies are formed and discussed with our clients. The level of your involvement can have a significant influence on the success of the SEO campaign. This is why our Boston SEO experts always like meeting the client’s representatives in person and discussing our approach.
Finally, research phase includes competitor research. This provides us with valuable information of what works in a particular niche. We never settle with simply copying someone else’s tactics. Instead, we learn from them and try to employ their most useful aspects in our campaigns.

This part of our service mostly focuses on onsite optimization, but also plays a significant role in our growth hacking efforts. We look at everything from your content optimization, page loading times, crawl optimization, and meta elements to canonicalization and inner linking structure.
If needed, we’ll also pay attention to some of your UX elements, like conversion forms, share buttons, etc. The onsite modifications alone are already capable of increasing your rankings and exposure, but they are mostly meant to provide a solid base for any outreach efforts that are to follow.

Most of the SEO companies are heavily focused on outreach. While this is one of the methods we employ to improve your website’s visibility, our Boston SEO firm also invests a lot of time and effort into coming up with other effective outreach methods. Closely intertwined with our content marketing range of services, our outreach methods revolve around much more than just adding another entry into your backlink portfolio.
We pay a lot of attention to brand promotion and building relationships with influencers in the niche. We never focus on just one approach to outreach. Instead, we try to keep your backlink portfolio diverse and full of deserved, as opposed to simply acquired, links.

Some of our Boston SEO consultants are not here only because of their knowledge of search engines, but also because of their creativity and competence in finding something interesting to say about any kind of industry. Content strategy is much more than finding a way to consistently produce content revolving around a certain subject matter.
At the same time, content marketing is much more than submitting articles to guest post publishing blogs. It involves everything from gathering the most relevant, useful and interesting information about a certain industry to finding ways to create, syndicate and promote different kinds of content.
The link that you obtain is sometimes almost secondary, as the referring traffic, authority and influence in your niche are all metrics that can be much more valuable for your online visibility. When syndicating your content, we pay as much attention to making it suitable for the site that is going to host it as we do to making it reflect your company’s values and beliefs.

Growth hacking is a relatively new term which, in a couple of words, describes combining technical skills with a marketer’s mindset in pursuit of unique, highly scalable ways to induce growth and development of one’s company. Each growth hacking campaign is heavily dependent on client’s existing assets, and can include everything from typical inbound marketing strategies to activities more akin to hacking and scaling.

Our Boston SEO services include extensive research of a number of aspects of each new project. This includes detailed keyword research, where we try to not only find the most suitable keywords for your business, but also the ones with the lowest amount of competition and the best return.
We analyze the client’s website looking for oversights that we can polish up as well as peculiarities and strengths that we can leverage to your advantage. This is when strategies are formed and discussed with our clients. The level of your involvement can have a significant influence on the success of the SEO campaign. This is why our Boston SEO experts always like meeting the client’s representatives in person and discussing our approach.
Finally, research phase includes competitor research. This provides us with valuable information of what works in a particular niche. We never settle with simply copying someone else’s tactics. Instead, we learn from them and try to employ their most useful aspects in our campaigns.

This part of our service mostly focuses on onsite optimization, but also plays a significant role in our growth hacking efforts. We look at everything from your content optimization, page loading times, crawl optimization, and meta elements to canonicalization and inner linking structure.
If needed, we’ll also pay attention to some of your UX elements, like conversion forms, share buttons, etc. The onsite modifications alone are already capable of increasing your rankings and exposure, but they are mostly meant to provide a solid base for any outreach efforts that are to follow.

Most of the SEO companies are heavily focused on outreach. While this is one of the methods we employ to improve your website’s visibility, our Boston SEO firm also invests a lot of time and effort into coming up with other effective outreach methods. Closely intertwined with our content marketing range of services, our outreach methods revolve around much more than just adding another entry into your backlink portfolio.
We pay a lot of attention to brand promotion and building relationships with influencers in the niche. We never focus on just one approach to outreach. Instead, we try to keep your backlink portfolio diverse and full of deserved, as opposed to simply acquired, links.

Some of our Boston SEO consultants are not here only because of their knowledge of search engines, but also because of their creativity and competence in finding something interesting to say about any kind of industry. Content strategy is much more than finding a way to consistently produce content revolving around a certain subject matter.
At the same time, content marketing is much more than submitting articles to guest post publishing blogs. It involves everything from gathering the most relevant, useful and interesting information about a certain industry to finding ways to create, syndicate and promote different kinds of content.
The link that you obtain is sometimes almost secondary, as the referring traffic, authority and influence in your niche are all metrics that can be much more valuable for your online visibility. When syndicating your content, we pay as much attention to making it suitable for the site that is going to host it as we do to making it reflect your company’s values and beliefs.

Growth hacking is a relatively new term which, in a couple of words, describes combining technical skills with a marketer’s mindset in pursuit of unique, highly scalable ways to induce growth and development of one’s company. Each growth hacking campaign is heavily dependent on client’s existing assets, and can include everything from typical inbound marketing strategies to activities more akin to hacking and scaling.

TESTIMONIALS

Four Dots Testimonials
  • I am very pleased with the campaign that Four Dots formulated for us. Apart from a significant increase in rankings and traffic, it was their level of involvement and versatility that really made an impression.

    Vladan Dobrenov, Founder ArtandCode.eu

  • When we are talking about top tier SEO services, Four Dots is definitely taking the top spot. Fantastic team, great organisation and shiny results. We are always happy when we get a monthly report – simply astonishing.

    Nemanja Veselinovic, Founder BrandingMagazine.com

  • Four Dots has delivered outstanding results month on month, without the work that Four Dots provides we would not be in business. Radomir and the team are always there to help, and provide prompt responses. Would recommend them!

    Aaron Weller, Owner MissAmara.com.au

  • Onsite modifications alone would make hiring Four Dots a worthwhile investment, but I was extremely satisfied with every aspect of our cooperation, from reporting to the direction in which they took our brand.

    Goran Radovanovic, Project manager Mobile Shop

  • With Four Dots, we rapidly obtained tangible results (Google first page) and we are very happy of their level of involvement in the project. Four Dots is the professional SEO Company we were looking for.

    Marko Sekulovic, Manager Eurodentiste.fr

  • I’ve had the pleasure of working with Radomir and his team for the past 12 months. From content curation to strategy, Four Dots’ expertise have shone through in all aspects of their work. With Crucial on the way up, it’s safe to say we’re very happy with the results.

    Hendrik Kruizinga, Customer Experience Team Leader Crucial.com.au


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The
insight

latest
from the blog

7 Digital Marketing Nightmares: The 2016 Halloween Edition

It’s close to midnight, and something evil is lurking in the dark. Under the moonlight, your desktop screen shines bright. You approach it, quivering, and gaze at your screen… Only to find your rankings are nowhere to be seen! Did you feel that?! I know I did, and I wrote the thing! It seems that […]

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October 27th, 2016

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LOCATION

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Phone

+1 617 945 8357
66 PLEASANT STREET
CAMBRIDGE MA 02139