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We felt bad about not getting you anything for Christmas, so here is our little present for you, our beloved reader! We’re just going to assume that you haven’t been naughty, and we got you a brand new Content Marketing Calendar. Here you’ll find an infographic of all notable events/campaigns, and a sign up form to receive […]
November 29th, 2016
posted by Nataša Bajić to Account Based Marketing, B2B, content marketing, content strategy
The process of production and implementation of content is reversed completely. Therefore, your strategy for development needs to match not just the needs of an account that you are targeting, but also the content consumption cycle of the members of one particular account.
Clickbait is all our fault. Media companies, news sites and basically the entire Internet have been reduced to clickbait titles like “19 flavoured mojitos you never knew you needed.” Hollow articles without any substance that exist only to show you ads on your journey to see that youtube clip of the chewbacca mom. But the […]
Content marketing this, content marketing that – everywhere you turn, marketers are continually praising this technique. They cannot restrain themselves from talking about the importance of adding content marketing to your overall marketing arsenal. It’s no secret that content is peaking right now. Everybody is doing it. These days, every type of brand, regardless of […]
These days, a lot of brands are adding content marketing to their existing marketing mix. They have finally figured out that this type of promotion can really influence their online exposure for the better. Creating various types of interesting images, how-to texts, case studies, white paper researches, guides, webinars, reviews and classic blog posts that serve […]
Cross-channel content optimization guide White Paper by Four Dots December, 2015 Download a full PDF version of this white paper here. Introduction The ability to produce relevant, quality content on a regular basis has always been a foundation of successful SEO and online marketing strategies. The constant flow of posts that deal with specific […]
