Advanced Approach to Content Marketing

Start date

Video-conferencing platform

4 Modules. Every Saturday
from 10 AM to 2 PM

Course price 340€ or 40.000din

Grab early bird offer and pay 270€ until October 14th


About the

In this course, you will gain valuable theoretical and practical knowledge of content marketing, learn about the phases of building a content strategy, techniques you can employ and the best tools to use in the process.

After each module, you will be required to complete weekly assignments and practice the skills you gained in the previous lesson.

Note that due to government recommendations and advice on how to help prevent further transmission of Coronavirus, you can currently attend this course online only and participate regardless of your location. Note that we teach the course via a video-conferencing service and thus maintain its interactive nature.

  • Learn content marketing basics
  • Learn about different content types
  • Familiarize with ranking factors
  • Define your target reader/customer
  • Research and brainstorm blog topics
  • Create an editorial calendar
  • Learn about content promotion strategies
  • Get to know Google Analytics environment
  • Track content performance

At the end of the course, the students will take the final test which will assess the knowledge they acquired through the course. Course attendees who successfully complete the test will receive a certificate of completion. What is more, candidates who pass the course with distinction and express interest in further collaboration might become a part of the Four Dots team.

Important note: All course and study materials are in English, which is why candidates must possess basic knowledge of the language.

Four Dots crew

Who is this course for

The Foundations of a Great Content Strategy is ideal for candidates who wish to expand their digital marketing knowledge, as well as those who have mastered the creative side of content development and would like to see the bigger picture, ie. learn about the processes involved in the creation of a content marketing strategy:

Companies and agencies who want to invest in their marketing team's further education and skill development.

Freelance marketers who possess knowledge of digital marketing but want to strengthen their link building skills.

Entrepreneurs, SMB owners, bloggers and individuals who want to manage their website on their own.

Course price

Interested candidates may apply for the course by paying in two equal monthly instalments.

Course price: 40,000 din (340€)

Early bird price: 32,000 din (270€)

Early bird available until:


Students' Impressions

Take a minute of your time to see what our students have to say about the course and hear first-hand how much practical knowledge you can gain.



Lessons &

The course will be taught by experienced lecturers who have years of experience working in the industry and their respective fields.

Goran Bogunović

Co-Founder & CMO

Goran Bogunović is a co-founder and CMO of Four Dots digital marketing agency, content marketing expert and copywriter. With nearly ten years of experience in SEO and content marketing, he has held lectures and courses within his areas of expertise for a number of companies and agencies including Infostud, IT Academy and many more.

Sara Međugorac

Head of Content Marketing Department

Sara Međugorac is the Head of Content Marketing department at Four Dots where she has been working for more than 4 years. During that time, she had the opportunity to collaborate with a diverse range of clients from different industries, familiarizing with specific content marketing challenges. She specializes in content research and data analysis, processes which help her build smart content strategies for clients from different markets.

Ana Jovanoski

Content Research & Development Manager

Ana Jovanoski is a copywriter and content researcher and developer at the Four Dots Content Marketing Department, with a background in SEO link building. She works on domestic and international projects involving on-site and off-site content creation and everything in between to provide value to our clients.

Tamara Badža

Head of Link Building Department at Four Dots

Tamara Badža has been the Head of Link Building department at Four Dots for the past 6 years and has more than 4 years of experience carrying out link building training for new colleagues. One of her main duties involves data analysis and monitoring, and she intends to transfer this knowledge to our course participants.


After each module, candidates get weekly assignments to practice what they learned during the lesson and receive constructive feedback on their work.

I Module :: Monday 14.11.2020 :: 10 - 14h

An Introduction to Content Marketing

Lecturer: Goran Bogunović


Find out what is content marketing

Learn about ranking factors

Hear about copywriting

II Module :: Monday 21.11.2020 :: 10 - 14h

Content Research & Optimization

Lecturer: Sara Međugorac


Define the target reader/customer

Practice content research steps

Learn how to optimize content

III Module :: Monday 28.11.2020 :: 10 - 14h

Content Development

Lecturer: Ana Jovanoski


Learn about different content types

Brainstorm blog topics

Create an editorial calendar for the blog

IV Module :: Monday 05.12.2020 :: 10 - 14h

Performance Tracking & Measurement

Lecturer: Tamara Badža


Enlist content promotion strategies

Familiarize with Google Analytics

Track content performance